Big F’n Deal

The Seattle Sounders advanced to compete in the Champions League Final, putting them at the brink of history to be the first MLS team to win it all. With the final game at home in Seattle, the Sounders FC was looking for a way to boost awareness, excitement, and attendance for the landmark event. The club came to us with a quick turnaround challenge to make a campaign as big as the event itself. Enter Marshawn Lynch to hype up the momentous event, and together we let Seattle know this game is a big f***ing deal!